"Email marketing is dead and gone. It's 2017, social media is the best way to engage with your audience"
It is 2017, but email marketing is not dying.
According to Campaign Monitor, you are 6x more likely to get a click-through from an email campaign than you are from a tweet.
Research by Randicati said a message is 5x more likely to be seen in email than through Facebook.
In fact, email marketing has an ROI of 3800%. Yes, you read that right, three zeros. Thirty eight thousand.
Now that you know its value, how do you choose the right platform to successfully navigate this channel?
Here are 3 of the best email marketing platforms, and--just to make a sweet deal sweeter--they're all free.
SendInBlue offers 9,000 free emails per month, which includes access to email templates, all the contacts you can import, and mobile-friendly designs. The only catch: the SendInBlue logo is visible on all emails. If you want to ditch their logo you can do so starting at $7.37 a month.
With MailChimp, you can support 2,000 subscribers and send up to 12,000 emails a month. You can use their templates or create your emails from scratch. If you plan on using the same format every time, then save the emails you create as a new template to use in the future.
Other features include a what you see, is what you get (WYSIWYG) editor, subscriber profiles, analytics, a whole library of resources, and more. It's simple to use and gives covers the basics of email marketing best practices.
This platform is perfect for MSPs who want a broad range of features, but don't have a large subscriber list. Large being more than 1,000 contacts. If you have more than that, you'll need to upgrade to a paid account. Their features include: unlimited emails, what you see is what you get editing, image hosting, HTML and plain text emails, real-time analytics, etc. All you need is SMS verification to activate your account, and you're ready to conquer the email marketing world.
Want to know the 2 other marketing strategies you can use to build you business? Click here. >>
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