MSP Myth Buster
For one reason or another, many people are still living under the misguided notion that their information is safe on their electronic devices.
It's certainly less stressful to pay no mind to hackers, viruses, scams and breeches, but it is dangerous. As an IT service provider, you know that, but your client Jimmy, the small business owner, doesn't. At least not yet.
Cyber security isn't a tangible threat; there is no robber entering Jimmy's office, stealing his computer and leaving everything he worked so hard to build in shambles, but there may as well be.
How do you get current customers like Jimmy and future clients to understand the importance of investing in internet security?
You need to speak their language, and, in business, there is only one universal language. Numbers. Statistics. Quantitative data.
Here are 11 statistics that will sell your managed services for you, that way you can make it easier for Jimmy to understand.
- By 2019, it's estimated that Cybercrime will cost businesses over $2 trillion worldwide, which is four times as much as it did in 2015.
- That aforementioned statistic is only brushing the surface, since a big chunk of cybercrime goes undetected.
- Not to mention the hacks and breaches that privately held companies don't report in order to maintain their reputation. After all, your trust in a company would probably decrease significantly if they suffered a data breach.
- These breaches aren't inexpensive either. Last year, the average cost of organizational breaches was $4 million. In the United States alone, the figure nearly doubled.
- This is only becoming more common. Over the next year, the likelihood of a material data breach resulting in the loss or theft of 10,000 records will reach 26%.
- If you think this is only happening to the big guys in business, think again. In 2016 more than half of small and midsized businesses reported suffering at least one cyberattack. Yeah. More than half. Reported. At least one.
- Those data breaches costed SMBs around $879,582.
- Why? Maybe it's because the majority of SMB employees use the exact same password for everything they access, so it usually only takes hackers one password to unlock a whole vault of information.
- Perhaps it's because people are opening those sketchy emails that unleash Pandora's box of malware onto SMB's systems.
- Every week 140,000 hard drives crash in the United States.
- And a simple attempt to recover those lost drives can cost an SMB nearly $8,000.
Are they afraid?
They probably should be.
That is, only if they aren't protected by managed services.