For one reason or another, many people are still living under the misguided notion that their information is safe on their electronic devices.
It's certainly less stressful to pay no mind to hackers, viruses, scams and breeches, but it is dangerous. As an IT Service Provider, you know that, but your client Jimmy, the small business owner, doesn't. At least not yet.
Cyber security isn't a tangible threat; there is no robber entering Jimmy's office, stealing his computer and leaving everything he worked so hard to build in shambles, but there may as well be.
How do you get current customers like Jimmy and future clients to understand the importance of investing in internet security?
You need to speak their language, and, in business, there is only one universal language. Numbers. Statistics. Quantitative data.
Here are 11 statistics that will sell your managed services for you, that way you can make it easier for Jimmy to understand.
Are they afraid?
They probably should be.
That is, only if they aren't protected by managed services.
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