Mobile Application Management

Mobile Application Management (MAM) provides control access for business apps in the corporate-liable mobile devices used by employees. MAM allows IT admins to have less control over devices but more control over the applications on those devices.


What is Mobile Application Management (MAM)?

Mobile Application Management (MAM) refers to the strategy of managing and securing business applications in the corporate-liable mobile devices ( including BYOD) using security software and services (Mobile Application Management Tools). Mobile devices, in this case, can be smartphones and tablets.

MAM includes software license management, app configuration, and Application Lifecycle Management (ALM) of mobile applications used in an enterprise setting.

About Mobile Application Management

Why Mobile Application Management Important

Due to the proliferation of mobile devices and adoption of BYOD policies, there is a dire need to secure sensitive business data stored or transmitted through those mobile devices.

With Mobile Application Management (MAM), organizations can ensure the delivery of mobile applications (business applications) to the users in a secure way with adequate compliance. Since mobile apps (designed for business purposes) have become the primary source of security vulnerabilities, Mobile Application Management is highly essential for organizations.

Organizations can prevent security issues such as poor data storage, lack of encryption, unauthorized access, and data leakage during data synchronization with the help of Mobile Application Management (MAM).

How Mobile Application Management (MAM) Works?

There are different approaches to Mobile Application Management, but the most common ones are:

Application Wrapping

This method involves the addition of additional code (that connects the app to back-end MAM software) to an app, during the application development process. By connecting MAM with the app in the backend, IT administrators can apply and enforce their policies (to protect their data) on that app easily.


Containerization or application sandboxing is a process which isolates an app or group of apps in an isolated area (container) from other apps on a mobile device. Google Android uses containerization to create a secure, managed work profile. Apps in the container (safe software environment) cannot interact with those apps that are on the outside.

Mobile Application Management (MAM) vs. Mobile Device Management (MDM)

Mobile Device Management (MDM) is the process of managing and securing the corporate-liable mobile devices by enforcing encryption, security policies, complementary applications, and predefined actions. It helps organizations to monitor, manage and secure corporate-liable mobile devices that are deployed across multiple locations.

In Mobile Application Management (MAM), security policies are applied only to specific apps on a mobile device instead of the entire device. It helps organizations to control and secure their particular business applications, while everything else on the mobile device could be left up to the user.

How to Choose the Best Identity Access Management Software

Choosing the best Identity Access Management (IAM) Software requires a lot of research, and you should also consider organization's needs. There are on-premise as well as cloud-based IAM solutions available in the market.

While the on-premise IAM solutions provide greater security and control, cloud-based IAM solutions offer greater flexibility, faster implementation, easy scalability, and saves a lot of money. Organizations can choose one IAM solution based on their requirement.

If you are looking for the best Mobile Application Management Tools, choose Comodo Mobile Application Manager.

Did you find this article about Mobile Application Management?
5.0/5 - 12 Votes