Customer Relationship Management refers to various strategies and techniques used by organizations to maintain a healthy relationship with its existing as well as potential customers.
It includes learning ways to manage the happiness of the customers by giving them what they want and adapting the products and services to increase effectiveness and profitability.
A successful customer relationship strategy can manage both the business operations and customers interactions simultaneously. It often includes special software applications, called CRM software. It helps organizations in tracking and organizing their existing customer base. The ultimate aim of CRM is to establish a healthy relationship with customers so that they keep coming back- returning customers.
As seen earlier, Customer Relationship Management software plays a critical role in achieving customer satisfaction. A good CRM program provides valuable insights into the customer behaviour which organizations can use to modify their business operations.
In essence, CRM software helps a business to understand the needs of its customers and to improve customer relations. With a good CRM software, organizations can increase profitability by:
Apart from that CRM software also helps the sales staff to close deals faster, retain existing customers and to discover new potential quickly. It also simplifies marketing and sales processes.
CRM software keeps track of customers' interests and helps organizations in modifying their products and services according to the customers' needs.
With the CRM tools in Comodo ONE you'll be able to easily create, manage, and track marketing campaigns. When your leads pour in, our automated workflows integrate with your business systems to create quotes and proposals to simplify the overall sales process.
Don’t let your leads go cold, pass them over to sales to get them into the funnel quickly. Lead collection forms an be turned into opportunities automatically and passed to sales for follow-up.
Sales teams will close deals faster when you deliver qualified "sales ready" leads from the CRM database. You can track their progress and hold them accountable.
Show customers how efficient you are right from the start with sales order automation processing that converts your new win into an order or project so you can start immediately.
Be the first to deliver the customer a professional quote with interactive tools that generate quotes and proposals in minutes including distributor pricing.
Professional looking emails and forms are easy to generate with simple drag-and-drop functionality. You can create branded HTML emails, design custom pages and build forms to capture leads.
Track, analyze and measure results from your marketing campaigns with analytics that help you focus resources where they'll have the most impact on your business.
Create professional HTML emails that speak to your target audience with customizable templates. Just drag and drop the components you want, edit the fields and hit send.
Use campaign performance data to score leads. Drill down on how many emails were opened, click through and lead forms completed for an accurate performance measurement.
With centralized access to customer communications, activities, product and service details you track every interaction to discover and manage new sales opportunities.
Sales process automation is the need of the hour. In today's world, where business is hyper-competitive, sales automation is the wisest thing to do. If done properly, sales process automation helps in many ways- it saves money and time, builds long-lasting relationships, streamlines and analyzes entire sales cycles and gives you many other benefits.
Manage your sales pipeline with sales automation software. This helps streamline all sales-related processes. Sales reps find it easier to guide prospects through the sales process, emails are automated, follow up is automated and streamlined, and better tracking is done. It imparts a clearer vision and ensures better revenue prospects as well.
Automatic notifications help align the sales team and monitor progress. Set reminders for deals to close, renewals to get signed and announce sales' wins.